Starting as a small business can be a daunting task, amongst all the stuff required to actually opening the doors, many ask how do I market my business?
First and foremost, be honest with yourself and time. Marketing is a full-time job, it’s what elevates you and your business to the next level so it’s important to set aside some time.
Understanding what you have time for will allow you to develop an action plan on what to invest into.
- Social Media: Simple, Effective, (and free) way to gain new clients.
Social media is great, but being on every platform doesn’t make sense if you can’t maintain them all. Stick to what you can commit to, consider your target audience to choose the right platform. Scheduling posts is a great way to plan the entire week in an hour.
- Blog: Write about things that help your customers, engage them in conversation, and make them want to learn more.
The ultimate goal is to build an audience, increase awareness, and help drive more sales to your business and a blog can help achieve that.
- Website: Build a website that compliments your brand, has SEO in mind and helps you deliver engaging content to your target audience.
Having a well thought out web design and building for search engines will greatly help your businesses ability to reach more customers online.
The best part is many of these things can be done for little to no cost! Of course, there is a great benefit to using a professional digital marketing agency, we’ll have a new article soon on what to look for when hiring a web designer or digital marketing agency.
We hope some of these tips help you, or a friend, market their business online. Our team is always excited to help you grow online.